How to Best Leverage Guest Review Insights Using a Digital Communication Application

14 Nov 2018 in

Hotels are facing an increasingly competitive market. Most trip planners aren’t just looking at price points - they’re reading online reviews before they book a room. There are two strategies you can use to leverage those reviews to improve guest satisfaction and manage your hotel’s brand.

Google+ May Be Gone, But Don't Forget About Google My Business!

10 Oct 2018 in

You may have seen Google’s recent announcement that they will slowly shut down their Google+ social media platform. Frankly, this should come as no surprise. Critics say that the reason Google+ failed is because it was driven by a corporate decision, while Facebook grew organically because it was based on how real people communicate.

Five Things You Can Do to Prepare for Budget Season

17 Aug 2018 in

It’s business planning time again! Here are 5 things you can do now to get ready:

1. Review the current year

Social Media Content Tips for Hotels

10 Jul 2018 in

What you post on your social channels matters. Quality content is the key to growing your social followers and turning your followers into customers. So, what should you be posting? We have gathered five foolproof ways to incorporate good content into your social media strategy:

Social Media Dos and Don’ts for Hotels

23 May 2018 in

Managing a successful social media account for a business takes more effort than many people realize. A schedule or calendar must be created along with taking or locating appropriate photos, creating captions, responding to comments, engaging followers, etc. all while juggling normal daily operations. If you are starting a new social media account or simply want to refresh your existing account, we have compiled Social Media Dos and Don’ts to help even the most novice Social Media Manager create amazing social media accounts.

Five Reasons Hotels Should Use Social Media

08 May 2018 in

According to a January 2018 report by the Pew Research Center, 68% of US adults use Facebook, 73% use Youtube, and 35% use Instagram. Social Media has become one of the best tools to target and communicate with your customers, clients, and fans, and it’s safe to say it isn’t going anywhere. So why should hotels include at least one social platform as part of their marketing strategy?

How to Connect With A New Generation Of Guests

30 Apr 2018 in

In just two years, Millennials will be in the driver’s seat with their purchasing power. Are you equipped to reach them so that your hotel is in their consideration set?