Can Facebook Influence Guest Loyalty?

28 Oct 2019 in

Hotel brands are working harder than ever to secure the long-term loyalty of guests. Technology advancements and social network innovations have impacted how travel experiences are chosen and what makes consumers devoted to certain brands.

Reviews and Revenue: Are They Connected?

19 Sep 2019 in

It’s that time of year again: budget season! When planning for next year becomes all-consuming. Our goal each Fall is to make that process easier for you by providing data to inform your business planning process and to help you prepare your presentations to leadership. This month, we’re sharing the latest guest research about how reviews can affect your bottom line. Keep reading to see how a few simple actions can make an impact.

Must-Know 2020 Hotel Industry Trends

14 Aug 2019 in

Budget planning is around the corner, and we want to share information to help you plan for a profitable 2020. It’s always a good practice to look back and apply any learnings from the last year as well as look forward to what is predicted for the remainder of 2019 and into 2020.

Review of 2018: YOY Profits Up As Hoteliers Hold Down Costs

Tips & Ideas to Attract Diners to Your Restaurant

05 Jun 2019 in

More and more consumers are discovering great restaurants through social media. Once they find an interesting restaurant, their next step is to look for reviews. As an experienced restaurateur, this may not be news to you. However, do you wonder if there are ways that you can leverage social media and online reviews to bring more diners to your restaurant?

Impact of Reviews on Restaurants

Online Behavior of Travel Lookers & Bookers

12 Apr 2019 in

The Summer travel season will be here before you know it – Are you ready for your guests? We took a look at the latest research available to show us which channels are used most by travelers to search and book, how far in advance they book, and their preferred travel searches online.

What Travel Services Are Booked Online?

A Look at 2018 Social Media & 2019 Hot Topics

15 Mar 2019 in

It may be considered an understatement to say there were a lot of changes in the social media landscape in 2018. Instagram launched IGTV which allows people (and brands) to share longer videos. Facebook changed its algorithm to prioritize posts from family and friends over posts from business pages.