Must-Know 2020 Hotel Industry Trends

14 Aug 2019 in

Budget planning is around the corner, and we want to share information to help you plan for a profitable 2020. It’s always a good practice to look back and apply any learnings from the last year as well as look forward to what is predicted for the remainder of 2019 and into 2020.

Review of 2018: YOY Profits Up As Hoteliers Hold Down Costs

Online Behavior of Travel Lookers & Bookers

12 Apr 2019 in

The Summer travel season will be here before you know it – Are you ready for your guests? We took a look at the latest research available to show us which channels are used most by travelers to search and book, how far in advance they book, and their preferred travel searches online.

What Travel Services Are Booked Online?

A Look at 2018 Social Media & 2019 Hot Topics

15 Mar 2019 in

It may be considered an understatement to say there were a lot of changes in the social media landscape in 2018. Instagram launched IGTV which allows people (and brands) to share longer videos. Facebook changed its algorithm to prioritize posts from family and friends over posts from business pages.

2018 Top Booking Channels Results - Did Consumer Behavior Change?

19 Feb 2019 in

In the past few years, there have been concerted efforts by hotel brands to offer incentives and advertise to consumers the benefits of booking direct. Brands have ramped up their loyalty programs and spent considerable dollars on marketing campaigns. We looked at industry data and compared our own proprietary data to see if we could determine if these efforts have made a difference. Has there been a shift in the way that guests make their hotel bookings?

OTA Bookings vs. Hotel Online Bookings - Are the Brands Making Progress in Stopping this Trend?

01 Mar 2018 in

It’s no secret that Hotel Brands have been looking for ways to compete against OTA bookings since the inception of online travel agencies. The quandary is figuring out how.