Your Most Powerful Hotel Review Response Tool

20 Oct 2016 in

When online travel agencies (OTAs) and other third-party booking channels empowered past guests to judge their stay experiences with a star rating, hoteliers had to pay attention. Then guests shared photos and wrote reviews, and hoteliers had to get involved. This evolution has, in turn, shifted the way we do business by changing the paradigm from hotels controlling the message to the consumers controlling the dialogue. This dialogue can ultimately decide the success of a hotel.  So, as a hotelier, what can you do?

Three Ways to Manage Your Online Reputation

05 Oct 2016 in
In just two years with a startup, I feel like I’ve learned a lifetime of lessons.  This seems to be a recurring theme with other entrepreneurs, and although I was fortunate to work with...

Steps to Social Media Success

27 Sep 2016 in

Earlier this fall, I attended a large luncheon at an upscale hotel. As an event planner myself, I am always tuned into the details of the event...

Customer Service in a Digital Age

14 Sep 2016 in

A recent report sparked a debate in our offices: should you take notes by hand or on a device? Is there any value in writing anything by hand?

Budgeting for Online Reputation Management

19 Aug 2016 in

Lately here at iResponze® we’ve been talking about wish lists. It seems every celebration during this traditional wedding and graduation season warrants an online/in-store wish list, a registry of all the items a grad or young couple “needs.” Which led us to talk about how ideas of need, these wish lists, are really about the visions people are creating for how they want to live.