When online travel agencies (OTAs) and other third-party booking channels empowered past guests to judge their stay experiences with a star rating, hoteliers had to pay attention. Then guests shared photos and wrote reviews, and hoteliers had to get involved. This evolution has, in turn, shifted the way we do business by changing the paradigm from hotels controlling the message to the consumers controlling the dialogue. This dialogue can ultimately decide the success of a hotel. So, as a hotelier, what can you do?
Budgeting for Online Reputation Management19 Aug 2016 in
Lately here at iResponze® we’ve been talking about wish lists. It seems every celebration during this traditional wedding and graduation season warrants an online/in-store wish list, a registry of all the items a grad or young couple “needs.” Which led us to talk about how ideas of need, these wish lists, are really about the visions people are creating for how they want to live.