Can Facebook Influence Guest Loyalty?

28 Oct 2019 in

Hotel brands are working harder than ever to secure the long-term loyalty of guests. Technology advancements and social network innovations have impacted how travel experiences are chosen and what makes consumers devoted to certain brands.

Must-Know 2020 Hotel Industry Trends

14 Aug 2019 in

Budget planning is around the corner, and we want to share information to help you plan for a profitable 2020. It’s always a good practice to look back and apply any learnings from the last year as well as look forward to what is predicted for the remainder of 2019 and into 2020.

Review of 2018: YOY Profits Up As Hoteliers Hold Down Costs

Tips & Ideas to Attract Diners to Your Restaurant

05 Jun 2019 in

More and more consumers are discovering great restaurants through social media. Once they find an interesting restaurant, their next step is to look for reviews. As an experienced restaurateur, this may not be news to you. However, do you wonder if there are ways that you can leverage social media and online reviews to bring more diners to your restaurant?

Impact of Reviews on Restaurants

Preparing for Summer Travelers: A Social Media Check-up

02 May 2019 in

As we enter the month of May, many begin looking forward to Summer vacation. Your future guests are certainly doing this! They’re starting to think about where to go, how to get there, and where to stay. This is the perfect time for Hoteliers to consider the role that social media plays in the decision process to be sure that the right social strategy is in place to capture the summer travel planner’s attention.

Online Behavior of Travel Lookers & Bookers

12 Apr 2019 in

The Summer travel season will be here before you know it – Are you ready for your guests? We took a look at the latest research available to show us which channels are used most by travelers to search and book, how far in advance they book, and their preferred travel searches online.

What Travel Services Are Booked Online?

2018 Top Booking Channels Results - Did Consumer Behavior Change?

19 Feb 2019 in

In the past few years, there have been concerted efforts by hotel brands to offer incentives and advertise to consumers the benefits of booking direct. Brands have ramped up their loyalty programs and spent considerable dollars on marketing campaigns. We looked at industry data and compared our own proprietary data to see if we could determine if these efforts have made a difference. Has there been a shift in the way that guests make their hotel bookings?