It may be considered an understatement to say there were a lot of changes in the social media landscape in 2018. Instagram launched IGTV which allows people (and brands) to share longer videos. Facebook changed its algorithm to prioritize posts from family and friends over posts from business pages.
Understanding Facebook Messenger and Its Importance in the Hospitality Industry07 Nov 2018 in
It is amazing that a social networking site that was originally created for college students is now the most prominent social site used to connect and share with family and friends online. What’s more amazing is its broad use across generational lines. While young adults led the way as early social media adopters, usage by older adults has increased over time.
Google+ May Be Gone, But Don't Forget About Google My Business!10 Oct 2018 in
You may have seen Google’s recent announcement that they will slowly shut down their Google+ social media platform. Frankly, this should come as no surprise. Critics say that the reason Google+ failed is because it was driven by a corporate decision, while Facebook grew organically because it was based on how real people communicate.
Challenges in the World of Dark Social11 Sep 2018 in
As if calculating the ROI of digital marketing wasn’t complicated enough! Time and effort is spent crafting creative ideas to capture an audience and to convert that audience to loyal guests who then become impassioned cheerleaders. Now research shows that “Dark Social” can muddy up measurements and make it even more difficult to make appropriate decisions when allocating advertising dollars.