Understanding Facebook Messenger and Its Importance in the Hospitality Industry

07 Nov 2018 in

It is amazing that a social networking site that was originally created for college students is now the most prominent social site used to connect and share with family and friends online. What’s more amazing is its broad use across generational lines. While young adults led the way as early social media adopters, usage by older adults has increased over time.

Google+ May Be Gone, But Don't Forget About Google My Business!

10 Oct 2018 in

You may have seen Google’s recent announcement that they will slowly shut down their Google+ social media platform. Frankly, this should come as no surprise. Critics say that the reason Google+ failed is because it was driven by a corporate decision, while Facebook grew organically because it was based on how real people communicate.

Challenges in the World of Dark Social

11 Sep 2018 in

As if calculating the ROI of digital marketing wasn’t complicated enough! Time and effort is spent crafting creative ideas to capture an audience and to convert that audience to loyal guests who then become impassioned cheerleaders. Now research shows that “Dark Social” can muddy up measurements and make it even more difficult to make appropriate decisions when allocating advertising dollars.

Five Things You Can Do to Prepare for Budget Season

17 Aug 2018 in

It’s business planning time again! Here are 5 things you can do now to get ready:

1. Review the current year

Social Media Content Tips for Hotels

10 Jul 2018 in

What you post on your social channels matters. Quality content is the key to growing your social followers and turning your followers into customers. So, what should you be posting? We have gathered five foolproof ways to incorporate good content into your social media strategy:

Social Media Dos and Don’ts for Hotels

23 May 2018 in

Managing a successful social media account for a business takes more effort than many people realize. A schedule or calendar must be created along with taking or locating appropriate photos, creating captions, responding to comments, engaging followers, etc. all while juggling normal daily operations. If you are starting a new social media account or simply want to refresh your existing account, we have compiled Social Media Dos and Don’ts to help even the most novice Social Media Manager create amazing social media accounts.

Five Reasons Hotels Should Use Social Media

08 May 2018 in

According to a January 2018 report by the Pew Research Center, 68% of US adults use Facebook, 73% use Youtube, and 35% use Instagram. Social Media has become one of the best tools to target and communicate with your customers, clients, and fans, and it’s safe to say it isn’t going anywhere. So why should hotels include at least one social platform as part of their marketing strategy?