It’s business planning time again! Here are 5 things you can do now to get ready:
1. Review the current year
Managing a successful social media account for a business takes more effort than many people realize. A schedule or calendar must be created along with taking or locating appropriate photos, creating captions, responding to comments, engaging followers, etc. all while juggling normal daily operations. If you are starting a new social media account or simply want to refresh your existing account, we have compiled Social Media Dos and Don’ts to help even the most novice Social Media Manager create amazing social media accounts.
According to a January 2018 report by the Pew Research Center, 68% of US adults use Facebook, 73% use Youtube, and 35% use Instagram. Social Media has become one of the best tools to target and communicate with your customers, clients, and fans, and it’s safe to say it isn’t going anywhere. So why should hotels include at least one social platform as part of their marketing strategy?
When you are a kid in school, testing is not something you look forward to. In fact, for some of us, it can create high levels of anxiety and require many hours of preparation. This was especially true for me as I approached every test with a complex preparation plan that seemed to do little to relieve my anxiety. On test day, no matter how well prepared I might be, I always feared the worst: failure. In this context, we were conditioned to believe that testing had just one outcome – either success or failure.
When online travel agencies (OTAs) and other third-party booking channels empowered past guests to judge their stay experiences with a star rating, hoteliers had to pay attention. Then guests shared photos and wrote reviews, and hoteliers had to get involved. This evolution has, in turn, shifted the way we do business by changing the paradigm from hotels controlling the message to the consumers controlling the dialogue. This dialogue can ultimately decide the success of a hotel. So, as a hotelier, what can you do?
The other day while shopping at my local grocery store, I looked up from my list and made eye contact with the woman coming toward me. We both made that face – you know the one where you realize you’re supposed to know that person, and you can’t remember her name. Then, our light bulbs almost visibly lit up above our heads, and we realized we were high school classmates and Facebook friends. We had a robust relationship on Facebook, sharing mutual friends and seeing posts from each other, but in the offline world, we had no relationship.