What’s Your Game Plan for Responding to Guest Reviews?
Visit iResponze® Booth 413 at the CFHLA HEAT Tradeshow on August 24, 2016!
Responding to online reviews plays an important role in increasing revenues. Today’s consumer trusts the reviews of other social butterflies, and responses to reviews are often included in their evaluation and booking decision.
iResponze® partners with hotels by responding to online reviews on their behalf. This collaboration allows staff to focus on what they do best – delivering exceptional guest experiences.
Wondering if our services are the right solution for you? Just ask General Managers with Marriott International who participated in a recently completed, year-long pilot program, with successful results recently announced. These GMs expressed absolute confidence in the ability of iResponze to respond on their behalf, and their consistent feedback about our services pointed to:
- allowing hotel staff to remain attentive to guests real-time
- responses that were genuine, timely and authentic
- an affordable solution to leverage guest reviews and engagement while keeping the GM involved
Join the excitement and inquire about a game plan for responding to your online reviews by visiting Booth 413 at the CFHLA HEAT on August 24, 2016! And enter for a chance to win one of many $100 Visa® Gift Cards we’re giving away throughout the day!
Online Reputation Directly Affects Pricing Power, Occupancy & RevPAR
If a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.
A 1 point increase in a hotel’s Global Review Index™ can lead to an increase of up to 1.42% in RevPAR.
+0.54% in Occupancy**
+0.89% in ADR**
+1.42% in RevPar**
**Source: Cornell University, School of Hotel Administration, November 2012
We're not usually ones to brag, BUT...since you asked...
"My experience with iResponze has been great! I understand the importance of responding to TripAdvisor and other social media reviews, but it can be a time-consuming and sometimes delicate situation. At first I was uneasy about how those delicate situations would be handled without my direct input. iResponze has done a great job answering even the most difficult reviews, and in the same tone of voice I would use. I totally trust the iResponze team to handle my social media interactions which allows me more time to focus on other areas of my business and peace of mind knowing that I am covered on the social media front."
Area General Manager, Greenville Marriott
"iResponze is not just a vendor, they are a partner. Their professionalism is unmatched and their services beat our expectations every single time."
Corporate Manager of Training, Duke Hospitality
"We consider iResponze an extension of our eCommerce team, assisting us with our online reputation managment. Our hotel staff ensures a great experience for our guests, and the iResponze team of hospitality industry experts extends this incredible experience online."