Responding to Online Guest Reviews
Responding to online reviews plays an important role in increasing revenues. Today’s consumer trusts the reviews of other social butterflies, and responses to reviews are often included in their evaluation.
iResponze® partners with hotels and restaurants by responding to online reviews on their behalf. This collaboration allows staff to focus on what they do best – deliver exceptional guest experiences.
Our team of hospitality industry experts monitors and responds to all reviews, in all channels within 24-48 hours, with an authentic and engaging voice. We are committed to strengthening your online reputation with higher rankings, increasing brand loyalty, and promoting social engagement.
Online Reputation Directly Affects Pricing Power, Occupancy & RevPAR
If a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.
A 1 point increase in a hotel’s Global Review Index™ can lead to an increase of up to 1.42% in RevPAR.
+0.54% in Occupancy**
+0.89% in ADR**
+1.42% in RevPar**
**Source: Cornell University, School of Hotel Administration, November 2012
We're not usually ones to brag, BUT...since you asked...
"We consider iResponze an extension of our eCommerce team, assisting us with our online reputation managment. Our hotel staff ensures a great experience for our guests, and the iResponze team of hospitality industry experts extends this incredible experience online."
Shalini Ragbir, Director of E-Commerce
Interstate Hotels & Resorts
Courtyard New York Manhattan/Times Square
Courtyard New York Manhattan/Central Park
Residence Inn New York Manhattan/Times Square
Residence Inn New York Manhattan/Central Park
"Quick and effective, professional responses over multiple outlets. iResponze takes the worry out of managing our online reputation."
Nate Sullins, Director of Operations
Hyatt Regency Greenville
"Fast and professional!"
Ana Zapata, General Manager
Courtyard Orlando Airport
"Since we have been using the iResponze team ... our response rate has dramatically increased and our positioning on websites has created additional exposure and more loyalty from our customers."