Partnering with Hotels and Restaurants to Create Effective Social Media Strategies
GREENVILLE, SC APRIL 30, 2018 – More than 2 billion people are active on social media, and its use is growing every day. Social networks play a critical role in decision making, so hoteliers should no longer view a social media presence as optional. iResponze® is pleased to announce a new Social Media Management service to engage the vital online communities of hotels and restaurants. This new service is an addition to iResponze’s flagship product of Responding to Guest Reviews. Both services are customizable to meet the unique needs and budgets of hospitality clients.
This new Social Media Management service is being launched after a year-long pilot program with a select group of hotels. “Our ability to expand our services is the result of this successful pilot,” noted Rose Mentrie, Chief Innovation Officer for iResponze. “Finding the time and internal resources to manage social media marketing can be challenging. We were able to demonstrate the value of our Social Media Management service to not only the staff at the hotels, but to ownership interests as well.” During the pilot program, feedback from hotel leadership indicated that this partnership allowed them more time to focus on the guest experience. The iResponze team became a trusted extension and demonstrated a quick understanding of the properties and their business objectives.
iResponze currently provides support to hotels representing 920,000+ rooms for multiple brands across full service, select service, and extended stay hotels. In addition, Marriott has approved iResponze as an agency of record for reputation management. iResponze is a partner with hotels and restaurants to strengthen and expand their online brand presence by responding to guest reviews on their behalf, and by cultivating and engaging their social communities in conversation. This partnership allows staff to focus on what they do best: deliver exceptional guest experiences.
Find out more about this new service.