GREENVILLE, SC - January 19, 2016 – iResponze® partners with Duke Hospitality to manage the online reputation management for all 10 of their properties. Through the agreement iResponze will handle monitoring, listening, responding and reporting to reviews across 160+ channels. Both companies are in aggressive growth periods and this strategic alliance will move them in the right direction.
“We fully believe our growing portfolio has found the perfect partner in iResponze” said Tyler Collum, Duke Hospitality, Manager of Training and Ecommerce “As we forge our relationship with this industry leading company, we are confident in their ability to speak and act on our behalf to very important people: our guests.”
This agreement comes at a time when responding to reviews is paramount to a hotel’s success. As social media evolves, online customer satisfaction scores are increasingly relevant in shaping how a customer decides on purchases. Reviews, and how management responds to them, tell a story for a hotel, and future guests are listening.
“We are thrilled for the opportunity Duke Hospitality has given us to grow the online reputation of their hotel portfolio,” said Rose Mentrie, Chief Innovation Officer for iResponze. “With more than 50 years of hotel experience we will be able to identify new opportunities in ‘online Guest Satisfaction Surveys’ and SEO as we work side by side with a growing leader in the hospitality industry.”
Duke Hospitality - Founded in 2004, Duke Hospitality started with a portfolio of five limited and select service hotels and a development roster of four additional hotels. The company has quickly grown into a focused hospitality management company specializing in development, management and marketing services. Duke Hospitality prides itself on offering a detailed approach that ensures premium returns to investors while offering guests an enjoyable and productive experience.
iResponze –Created by hotel professionals, iResponze was established to fill a need within the hospitality community. Owners and General Managers of hotels and restaurants found managing review responses a challenge in their hectic schedules. iResponze is a solution to provide a 360 degree approach to reputation management combining industry knowledge with SEO expertise. The company is a result of nurturing new ideas with excellent collaboration amongst the team and by working creatively to develop unique solutions centered around each client’s individual needs.