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Our Webinars

Free Educational Webinars Each Month

We offer 30 minute educational webinars each month on key hospitality industry topics. Our goal is to share insights to help you stay on top of issues that affect your business. 

What does the Expedia & Marriott Alliance mean for our Industry?

Title: What does the Expedia & Marriott Alliance mean for our Industry?

You may have seen the headlines announcing that Expedia Group will become the exclusive distributor of Marriott International wholesale inventory. If you’re a Marriott hotel you may be wondering what this means to you. If you’re not a Marriott Hotel, you may be questioning how this change will impact your business as well. In our November webinar, we’ll unpack what this new arrangement means for the hospitality industry, for Marriott and non-Marriott hotels alike. We’re offering this free, live 30-minute webinar on two dates this month so save your spot!

Topics will include:

  • - Expedia Group market share compared to other OTAs
  • - Which travel booking channels are most used by lookers and bookers
  • - Marriott & Expedia Agreement - what it means and what it doesn’t mean

Thursday, November 21 at 2pm EST

 

register now

 

Popular Past Webinars

Can Facebook Influence Guest Loyalty

Can Facebook Influence Guest Loyalty?

Presented by Karen Nichols, Social Media Director, and Gilina McBride, Social Media Manager.

Hotel brands are working harder than ever to secure the long-term loyalty of guests. Technology and social network innovations have impacted how travel experiences are chosen and what makes consumers devoted to certain brands. In this webinar, we share research from Facebook about how social media affects loyalty and provide a few actionable items you can do to turn your guests into loyal customers and advocates.

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Reviews & Revenue: Are They Connected?

Reviews & Revenue: Are They Connected?

Presented by Rose Mentrie, Chief Innovation Officer, and Jill Ellis, Client Success Director.

We are often asked whether there is a correlation of reviews to revenue, so we compiled the latest guest research, and our Chief Innovation Officer, Rose Mentrie, shared how a few simple actions, directly within your control, can make an impact. Topics also include the latest news from Google and TripAdvisor and whether your star rating impacts your revenue.

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Must-Know 2020 Hotel Industry Trends

Must-Know 2020 Hotel Industry Trends

Presented by Rose Mentrie, Chief Innovation Officer, and Jill Ellis, Client Success Director.

Our Chief Innovation Officer, Rose Mentrie, shares the latest industry insights and marketing trends from STR, Phocuswright, Google Insights, Facebook IQ, etc. to help you prepare for the 2020 budget season. Topics also include 2019 hotel industry expectations and predictions for 2020, OTAs role in 2020, and the social media outlook for 2020.

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Tips & Ideas to Attract Diners to Your Restaurant

What Google Travel Means for Your Hotel Bookings

Presented by Josh Christensen, Client Development Director, and Karen Nichols, Social Media Director

iResponze discusses how Google's influence in the travel planning and booking landscape continues to evolve. We present an overview of the latest innovation by Google.com/travel and the effect it has on the potential guests finding your hotel. Also included is an update on review channels landscape, guest expectations of Reviews, and enhancements to Google Insights.

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Tips & Ideas to Attract Diners to Your Restaurant

Tips & Ideas to Attract Diners to Your Restaurant

Presented by Josh Christensen, Client Development Director

More and more consumers are discovering great restaurants through social media. Once they find an interesting restaurant, their next step is to look for reviews. Do you wonder if there are ways that you can leverage social media and online reviews to bring more diners to your restaurant? In this webinar, we share ideas and tips to help you utilize social media and reviews to increase your business.

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Webinar: Preparing for Summer Travel - Summer Social Media Checkup

Preparing for Summer Travel:
Summer Social Media Checkup

Presented by Josh Christensen, Client Development Director and Matt Wodenka, Social Media Client Development Manager

In Part Two of our Summer Travel Series, we share research about the impact of social media as potential guests are making their summer travel plans. We present research about the power of visual social media content, why Instagram is a good fit for hotels and restaurants, social media ROI in action, and the evolution of TripAdvisor into a social hub.

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What Influences the Hotel Choices of Online Lookers & Bookers?

Preparing for Summer Travel:
What Influences the Hotel Choices of Online Lookers and Bookers?

Presented by Josh Christensen, Client Development Director and Matt Wodenka, Social Media Client Development Manager

We share the latest information about factors that influence the travel choices of potential bookers to help hotels and restaurants as they get ready for the busy Summer travel season. We present research about online behavior of hotel searchers - channels used to search & book, how far in advance they book, mobile vs. desktop preferences and the evolution of TripAdvisor into a social hub.

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Our Look at 2018 Social Media & 2019 Hot Topics

A Look at 2018 Social Media & 2019 Hot Topics

Presented by Karen Nichols, Social Media Director and Matt Wodenka, Social Media Client Development Manager

iResponze discusses social media hot topics to keep your eye on in 2019. To put things in perspective, we review what many consider to be the top social media issue in 2018. Also included are tips for hotels and restaurants to use when creating Stories & utilizing Messaging.

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2018 Booking Channels Results: Did Consumer Behavior Change

2018 Booking Channels Results: Did Consumer Behavior Change

Presented by Josh Christensen, Client Development Director and Matt Wodenka, Social Media Client Development Manager

iResponze analyzed over 500,000 reviews from 1000+ hotels to examine several data points. This comprehensive review allowed us to see several trends that we share in this webinar including: how each review channel ranked by total number of reviews left by guests and total number of Brand Reviews/Guest Surveys compared to OTA/Third Party reviews.

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Facebook Likes and Shares - How Does It Affect Your Business

Facebook Likes and Shares - How Do They Affect Your Business

Presented by Josh Christensen, Client Development Director and Matt Wodenka, Social Media Client Development Manager

The final webinar in the Facebook series discusses how Facebook page “likes” and “shares” can impact your business. We share the latest demographics of Facebook users and the differences between Likes and Shares. We also discuss case study results of a select service hotel’s Facebook campaign and ideas to facilitate engagement and interaction on Facebook.

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Six Reasons hotels & restaurants should use instagram

Six Reasons Hotels & Restaurants Should Use Instagram

Presented by Josh Christensen, Client Development Director and Matt Wodenka, Social Media Client Development Manager

The second webinar in the Facebook series discusses Instagram, one of the fastest growing social media channels. We explore how a visual platform like Instagram is perfect for showcasing the features and amenities of hotels/restaurants.

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Facebook Messenger webinar graphic

Facebook Series Messaging Movement - Are You On Board

Presented by Josh Christensen, Client Development Director and Matt Wodenka, Social Media Client Development Manager

In the first webinar in our Facebook series, we discuss the growth in the use of Messaging apps by guests to connect with businesses and what that means for your hotel or restaurant. Did you know that Facebook Messenger works hand-in-hand with the Facebook Inbox – are you checking yours?

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Industry Insights webinar

Industry Insights to Rock 2019 Budget Planning

Presented by Rose Mentrie, Chief Innovation Officer

iResponze shares the latest industry insights and marketing trends to help hotels prepare for budget season. The presentation includes the latest STR Outlook, statistics of OTA versus Brand-direct bookings, emerging Generational Trends, Social Media impact and what’s on the horizon for hotels.

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how are the brands taking on OTAs and 3rd parties

How are Hotel Brands taking on OTAs & 3rd Parties?

Presented by Rose Mentrie, Chief Innovation Officer

This webinar covers what Marriott Hotels, Hilton and InterContinental Hotels Group (IHG®) have been busy Piloting in 2017 to help attain and retain more of its loyalty members in 2018. Also learn about how the Generational buying will continue to affect selling style.

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