Why Reputation Management Is More Important Than Ever
Jill Ellis, EVP/Chief Brand Officer When you ask a traveler why they booked your hotel, they won’t say, “Because their SEO was optimized.” They will likely say, “Because the reviews were great, and the management seemed to care.” At iResponze, we believe the most powerful marketing strategy isn’t a strategy at all, it’s genuine human […]
Boosting Guest Loyalty with Direct Guest Engagement
Heather Cardone, Senior Director, Engagement Team Operations A couple checks into your hotel for a weekend getaway. By the time they check out, they haven’t just stayed in your room, they’ve posted stories about your warm welcome, the view, and their favorite meal. Their friends ask, “Where is this?” and suddenly, your brand reaches new […]
Part 2: Transforming Guest Feedback into Five-Star Opportunities and Greater Returns
By: Laura Alsup, VP of Operations A single review can shift perception, but how you handle it can redefine your brand. In Part 1, we covered how thoughtful, timely review responses build trust and drive bookings. Now, in Part 2, we’ll explore how to turn negative feedback into powerful opportunities, establish a structured review management […]
Part 1: Hotel Review Management: Best Practices for Better Ratings
By: Laura Alsup, VP of Operations Guests aren’t just booking rooms, they’re booking experiences. Long before they roll their suitcases through your lobby doors, they’re scrolling through Google, TripAdvisor, or Booking.com and carefully combing through reviews to see if your property lives up to its promises. One harsh comment or a string of unanswered reviews […]
Mastering Expedia & Booking.com Guest Engagement for Stronger Relationships and More Bookings
Heather Cardone, Senior Director, Engagement Team Operations You’ve invested heavily in getting guests to your booking page, but what happens when they have a question? An unanswered or generic message on Expedia or Booking.com isn’t just a […]
Case Studies 2
Test Hotel: Opportunity: Results: