Leading in Brand.com Bookings
Brands are working overtime trying to bring booking customers back to hotel websites, rather than have them book with an online travel agency. Do you know who is performing the best?
Which Brand is leading the pack in reservations booked on their Hotel website – according to ________?
A. Hilton Hotels
B. Marriott Hotels
D. Hyatt Hotels
Answer: B - Marriott Hotels
Marriott’s booking share grew by 1.07% YOY, ending at 26.21%. In second place was Hilton with a booking share of 17.25%, and close behind was IHG at 15.58%.
For all Brand results, see chart:
*All data has been provided by Hitwise