OTAs' Role in Hotel Recovery

OTA's Role in Hotel Recovery

As hotels look toward recovery in 2021, learning from the past and understanding OTAs' role in their distribution and channel mix will be crucial. In our 30-minute webinar, we share the latest research to inform your OTA strategies.

We share:

  • 2020 Hotel Booking Sources YOY Comparison
  • Booking Window Lead Time by Source & Segment
  • Aspects of Trips Most Impacted by Leisure Travelers’ Budgets
  • Impact of Guest Reviews on Hotel Revenues
  • OTA Travelers’ Preferences and Behaviors
  • OTAs' Do’s and Don’ts for Hotel Recovery
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