Responding to Online Guest Reviews
iResponze® partners with hotels to engage social butterflies and influence decision makers online. This collaboration allows hotel staff to focus on what they do best – deliver exceptional guest experiences.
iResponze® services include responding within 24-48 hours to all guest reviews on respondable third-party travel review sites such as
Expedia Partner Central
as well as Marriott Verified reviews (MVRs) and alert-generating Guest Satisfaction Surveys (GSS) feeding into the Marriott guestVoice system. If you are interested in these services, please contact us directly for more information and to obtain Marriott Preferred Provider Pricing by mentioning code Social Butterflies.
Online Reputation Directly Affects Pricing Power, Occupancy & RevPAR
If a hotel increases its review scores by 1 point on a 5-point scale (e.g., from 3.3 to 4.3), the hotel can increase its price by 11.2 percent and still maintain the same occupancy or market share.
A 1 point increase in a hotel’s Global Review Index™ can lead to an increase of up to 1.42% in RevPAR.
+0.54% in Occupancy**
+0.89% in ADR**
+1.42% in RevPar**
**Source: Cornell University, School of Hotel Administration, November 2012
We're not usually ones to brag, BUT...since you asked...
"My experience with iResponze has been great! I understand the importance of responding to TripAdvisor and other social media reviews, but it can be a time-consuming and sometimes delicate situation. At first I was uneasy about how those delicate situations would be handled without my direct input. iResponze has done a great job answering even the most difficult reviews, and in the same tone of voice I would use. I totally trust the iResponze team to handle my social media interactions which allows me more time to focus on other areas of my business and peace of mind knowing that I am covered on the social media front."
Area General Manager, Greenville Marriott
"iResponze is not just a vendor, they are a partner. Their professionalism is unmatched and their services beat our expectations every single time."
Corporate Manager of Training, Duke Hospitality
"We consider iResponze an extension of our eCommerce team, assisting us with our online reputation managment. Our hotel staff ensures a great experience for our guests, and the iResponze team of hospitality industry experts extends this incredible experience online."