How responding to hotel reviews affects Global Review Index (GRI) and Competitive Quality Index (CQI)

30 Sep 2016 in

Results of a case study with 150 full service, select service and extended stay hotels located in the United States and Canada during July 1 through September 30, 2016. The focus of case study was to determine whether responding to hotel guest reviews on all respondable channels 24/7/365 affected a hotel's Global Review Index (GRI) and Competitive Quality Index (CQI).

 

How-responding-to-reviews-affects-GRI-CQI.png




Related Blog Posts

Challenges in the World of Dark Social Graphic
Sep 11, 2018
Challenges in the World of Dark Social

As if calculating the ROI of digital marketing wasn’t complicated enough! Time and effort is spent crafting creative ideas to capture an audience and to convert that audience to loyal guests who then become impassioned cheerleaders. Continue reading