Can you believe the holidays are just around the corner? Are you ready for your holiday travelers? Prospective guests planning their holiday travel are looking at social media and reviews when making hotel choices. Check out our Social Media Marketing Tips for the Holidays so you can make the most of your efforts this holiday season:
Showcase the wonderful associates at your hotel - Guests are in "family" mode during the holidays so it is an opportunity to show people the human side of your hotel. Share photos from your staff holiday parties, and other special things you do for your staff during the holidays.
Share what your associates are thankful for - Tis the season of joy and thankfulness, and everyone has a story to tell. Storytelling on social media is the key to a genuine connection with your guests. Share heartwarming stories from your staff that will get readers into the holiday spirit, and encourage them to join the experience
Promote your event space for holiday parties – No time like the holidays to promote your event space for festive parties! Share photos of how the space looks decorated for the holidays so potential partygoers can see exactly how their event will look.
Share special things you do for guests - Even if your hotel isn't surrounded by a ton of holiday attractions, you can still showcase the special things you do for your hotel guests. By sharing all your decor and special holiday treats and events on social media, you show guests that when they stay with you during the holidays, they will get to experience the joy of the season even when they are away from home!
Promote suites that can accommodate large families – Many families may be need rooms with a lot of space this holiday season. If your hotel can accommodate larger groups or families make sure to let your guests know!
Promote holiday events in your community – Everyone spending the holidays at your hotel may not be familiar with the local area. Be sure to promote local holiday events in your community such as a winter festival for your guests to check out.
Special holiday menus – Entice guests and locals within your community with your seasonal dishes or drinks that your hotel restaurant or bar is offering by promoting them on social media. You may lure new patrons to stop by for a cup of cheer!
Hotel staff participation in local charities - Is your hotel participating in any charitable activities such as a toy drive or secret Santa for a family in need? Share your experiences on social media and you may inspire others to help out as well!
Share reviews from past holiday seasons – Do you have glowing reviews from last year’s holiday season? Share them on social so potential bookers can see how others enjoyed their holiday at your hotel. Also, encourage current guests to share their holiday experiences this year!
Don’t forget the fun “faux” holidays – Thanksgiving and Christmas aren’t the only events that you can highlight this holiday season. Make sure you’re aware of trending dates (such as #NationalCookieDay) that you can use to drive engagement on your social channels. For example, give guests free cookies in the lobby on National Cookie Day, and encourage guests to share photos of them enjoying the treat!
Post about 2020 events – Take this opportunity to let your guests and future guests know what events your hotel has planned for the new year after the holiday rush is over.
Finally, don’t forget to wish everyone happy holidays – Show your guests that you truly care for them by wishing them happy holidays and thanking them for staying with you.
Are you overwhelmed by the thought of creating all of your holiday social posts yourself? Hiring an in-house social media specialist or doing social media on your own is not your only option. Many hotels choose to outsource their social media to a partner such as iResponze to create and implement a crafted strategy specific to their business. Contact us for a free consultation.