How responding to hotel reviews affects Global Review Index (GRI) and Competitive Quality Index (CQI)

Results of a case study with 150 full service, select service and extended stay hotels located in the United States and Canada during July 1 through September 30, 2016. The focus of case study was to determine whether responding to hotel guest reviews on all respondable channels 24/7/365 affected a hotel's Global Review Index (GRI) and Competitive Quality Index (CQI).