It may be considered an understatement to say there were a lot of changes in the social media landscape in 2018.Best Practices, Case Studies, Social Media
In the past few years, there have been concerted efforts by hotel brands to offer incentives and advertise to consumers the benefits of booking direct. Brands have ramped up their loyalty programs and spent considerable dollars on marketing campaigns.Case Studies, Guest Reviews, Infographics
If you’re not an active Instagram user, you may be wondering what the fuss is all about. You know that Instagram is a social networking app made for sharing photos and videos but why is it important to your hotel or restaurant?
Managing a successful social media account for a business takes more effort than many people realize. A schedule or calendar must be created along with taking or locating appropriate photos, creating captions, responding to comments, engaging followers, etc.Best Practices, Social Media
In the midst of a tumultuous time in our history, it’s inspiring to witness women coming together to make changes for themselves and each other. One of the biggest celebrations of women happens on International Women’s Day which is observed on March 8.
When online travel agencies (OTAs) and other third-party booking channels empowered past guests to judge their stay experiences with a star rating, hoteliers had to pay attention. Then guests shared photos and wrote reviews, and hoteliers had to get involved.Best Practices, Case Studies, Guest Reviews, Infographics, Social Media
Results of a case study with 150 full service, select service and extended stay hotels located in the United States and Canada during July 1 through September 30, 2016. The focus of case study was to determine whether responding to hotel guest reviews on all respondable channels 24/7/365…Infographics
The other day while shopping at my local grocery store, I looked up from my list and made eye contact with the woman coming toward me. We both made that face – you know the one where you realize you’re supposed to know that person, and you can’t remember her name.Best Practices, Social Media