Your Reputation Matters. Every Interaction Counts.
More than 80% of travelers look at reviews before booking.
Your online reputation is an extension of your on-property experience. We work closely with individual hotels, hotel chains, and third-party hotel management companies, managing hotel reviews and responses to minimize the load on the hotel team. We turn these guest conversations into insights, providing a powerful asset for your team’s continued success.
Guests are quick to share their feedback (whether positive or negative) on Tripadvisor, Google, YELP, Orbitz, Travelocity, Hotels.com, Booking.com, and Facebook, and word-of-mouth travels fast online. That’s where iResponze can help.
Our expert iResponze engagement team helps hotels stay on top of their online reputation and build stronger connections with guests. We monitor and respond to guest reviews and surveys 24/7. We don’t just track hotel reviews and aggregate them back to your team to handle; we’re a part of your team, as a collaborative partner, and provide a personalized response to each hotel review and survey within 24-48 hours, freeing up your team to focus on what they do best — delivering unforgettable guest experiences.
iResponze will alert hotel management teams of any guest comments that may warrant immediate service recovery, because making it right is often what makes the difference in building guest trust and influencing future bookings.
In addition to managing hotel reviews on the major review sites, we extend our reputation management services to hotel restaurants, hotel spas, and other outlets to foster connections and ensure a consistent voice across the guest experience.
iResponze protects and amplifies your hotel’s brand reputation.
See our Frequently Asked Questions below to learn more.
Hotel Reputation Management FAQs
What exactly does iResponze do for hotel reputation management?
We respond to guest reviews across all major platforms (TripAdvisor, Google, OTAs, Expedia, Booking, Travelocity, Orbitz, Facebook, Instagram, and X), helping you stay engaged wherever your guests are talking. Our team monitors, analyzes, and crafts personalized, brand-aligned responses to help you protect and enhance your property’s online image while freeing up your team’s time.
How does this impact guest satisfaction scores and reviews?
Timely, personalized responses show guests you care; this drives better reviews. Properties using iResponze solutions often see improvements in review scores, increased guest engagement, and higher ratings over time. Consistent reputation management is a key driver of guest loyalty and booking decisions.
Who is writing the responses to reviews, and how are they trained?
All responses are written by hospitality-trained professionals, not AI or generic templates. Our team includes former hoteliers and marketing experts who understand guest expectations. During onboarding, we review each property’s personality and brand standards to ensure every response reflects your unique identity.
Can the responses be customized to our brand voice or tone?
Yes. Our engagement team tailors every response to your brand’s tone, language, and service philosophy. Whether you’re part of a global chain or an independent property, we ensure your communication style is consistently represented across all platforms.
What platforms and review sites are supported?
We respond to guest reviews and messages across all major review platforms and social media channels. This includes top platforms like Google, TripAdvisor, Booking.com, Expedia, and Facebook, as well as direct messages on channels like Instagram and X. We continuously monitor the platforms that matter most to your property to ensure timely, consistent coverage wherever your guests are sharing feedback.
How quickly are reviews responded to?
Timely responses show guests their feedback matters and help improve your visibility and ranking on key review platforms. Our standard service level ensures responses within 24 to 48 hours of when a review is posted.
Can I approve or review responses before they’re posted?
Yes. For sensitive cases, your team can review and suggest edits before a response is published, ensuring it reflects exactly what you want to convey.
How is performance measured or reported?
We can provide performance snapshot reporting to help you stay informed on how your property is doing from the guest’s perspective. More than just metrics, it’s a pulse check—giving you meaningful insight to what your guests are saying and what matters most to them.
How is your service different from other reputation management tools?
Unlike software platforms that offer DIY dashboards, iResponze provides a human-powered, full-service solution. Our team handles everything — from monitoring to response — so your staff can focus on operations and the guest experience.
How does this integrate with our existing tools or CRM systems?
We’re experienced in working with platforms like Medallia as well as major OTAs and review sites. Our team collaborates closely with yours to ensure seamless communication across third-party platforms and brand portals.
What’s the ROI or value proposition?
Your reputation matters – it directly impacts revenue. Higher ratings lead to better visibility, more bookings, and greater trust from prospective guests. When you partner with iResponze, your team can stay focused on elevating the guest experience, while we manage guest feedback and surface insights that support your ongoing success. We’re a seamless extension of your team, supporting your operations and your bottom line.
Is this suitable for multiple properties or portfolios?
Absolutely. We support hotel groups, management companies, and brand portfolios with centralized oversight and property-level customization. Our multi-property reporting and scalable service model make us an ideal partner for regional or corporate teams.