Social Media Marketing Inspires Future Bookings
Ready to transform your property’s social presence and drive real results? iResponze offers full-service social media marketing solutions. We partner closely with your team to create a customized hotel social media strategy for Facebook and Instagram—designed not just to look great, but to drive engagement and future bookings.
We create a content strategy with you to determine your hotel’s key goals and collaborate with the hotel team throughout the year for input. Our team brings your hotel’s personality to life by creating, publishing, and promoting a mix of custom and user-generated content.
From stunning visuals to compelling captions, iResponze showcases authentic guest experiences through photo and video storytelling. We ensure seasonality, promotions, and guest stay occasions are incorporated to achieve your goals and deliver relevant, high-quality content that inspires your audience to book. Monthly, we share performance analytics and insights to highlight progress and determine any optimizations that may be needed.
With iResponze as your strategic partner, your hotel’s social media marketing and engagement become more intentional, more impactful—and ultimately more profitable. Let us help you build a social media presence that reflects your hotel brand and drives revenue. Our savvy approach to social media management helps your hotel stand out in a crowded digital landscape.
Learn more with our Frequently Asked Questions below.
Social Media Marketing FAQs
What exactly does iResponze offer in social media marketing?
We provide full-service organic social media management for hotels, including content creation, publishing, follower engagement, and performance tracking. We create property-specific content to highlight your offerings, drive engagement, and strengthen your online presence across platforms like Facebook and Instagram.
How do you ensure content aligns with our brand and property tone?
We begin each client program with a kick-off to gather branding guidelines, discuss tone of voice, and review property highlights to ensure consistency. We create a content strategy with you to determine your hotel’s key goals and collaborate with your team throughout the year for input.
How do you create content if you're not onsite?
We work with your team to gather photo/video assets, property updates, promotional offers, and local events. We offer on-site photography and video services to capture engaging content of your property’s guest experience. We also source relevant local and industry content. With our deep knowledge of your branding, our experienced social media team expertly creates engaging posts to inspire your audience to book a stay at your hotel.
Can we approve content before it’s published?
Yes. We offer a collaborative content calendar where you review, edit, and approve posts before publishing. You decide the level of involvement — fully hands-off or hands-on — depending on your team’s bandwidth.
What platforms do you support?
We consistently support Facebook, Instagram, LinkedIn, and TikTok. We focus on platforms where your target audience is most active, including business travelers, leisure guests, and event planners.
How often will you post, and what kind of content will be included?
Posting frequency is customized to your needs, typically ranging from 1-5 times per week. Content includes:
- Guestroom & amenity highlights
- On-property food & beverage offering
- Seasonal promotions
- Local area tips and events
How do you engage with followers or respond to messages/comments?
We monitor your social channels and respond to comments, direct messages, and mentions as part of our Community Engagement solution. For any sensitive inquiries or booking-related questions, we escalate them to your team promptly to ensure timely and accurate responses.
Do you track performance and analytics?
Yes. We share monthly reports with key metrics such as impressions, engagement rate, follower growth, and click-throughs. We use this data to optimize content and our social media strategy.
Can you run promotional campaigns through social media?
Yes! We can promote events, packages, restaurant specials, seasonal offers, or limited-time deals through organic posts and paid ads.
How does this service integrate with our overall marketing strategy?
We work alongside your in-house team to ensure your social media content complements other marketing activities.
What results can we realistically expect from your social media efforts?
Our clients typically see increased engagement, follower growth, improved brand visibility, and more website traffic (referred by social media).
Social media is a long-term branding and conversion tool, and when managed strategically, it supports bookings, loyalty, and reputation.