Hospitality Never Stops becomes the new standard for a more connected, always-on guest experience

GREENVILLE, SC — April 30, 2026 — iResponze, a hospitality engagement partner built by hoteliers for hoteliers, today announced a strategic integration with Scarlet Connect to deliver a more unified and connected approach to managing the modern guest journey.

Driven by an unwavering commitment to supporting those who deliver the guest experience, iResponze has spent the past year rigorously vetting solutions that return time and focus to hotel owners, operators, and their teams. This integration with Scarlet Connect is the culmination of that purposeful search, marking a significant evolution in our ability to serve as a trusted extension of our partners across the entire guest lifecycle—from pre-arrival discovery to post-stay advocacy.

In today’s environment, the guest experience no longer begins at check-in or ends at checkout. It lives across reviews, search, social media, and emerging AI-driven platforms. Every interaction shapes perception, influences decisions, and impacts performance.

Hospitality Never Stops. And now, neither does the ability to manage it.

Through this integration, iResponze brings together human-led engagement, integrated technology, and unified visibility to help hotel operators extend hospitality across every moment that matters.

“The expectation to deliver exceptional hospitality has not changed, but where and how it is experienced has,” said Jill Ellis, Chief Brand Officer at iResponze. “By layering our nuanced, human-led reputation experts over Scarlet Connect’s intelligent data engine, we provide a strategic layer of support that works in harmony with existing brand systems to ensure no guest goes unheard.”

A More Connected Approach to Guest Experience

By powering iResponze’s 12-year legacy of human-led hospitality with the automated precision of the Scarlet Connect engine, hotel operators no longer have to choose between the personal touch and the scale of technology. Unlike rigid legacy platforms, this nimble integration scales without losing the hospitality-first nuance that drives guest loyalty.

Designed to complement existing brand technology, the combined solution goes beyond aligning engagement, insights, and execution in a single system that supports both property teams and ownership. This enables:

• Continuous guest engagement across reviews, social, and digital touchpoints
• Unified visibility into guest sentiment and performance across the portfolio
• Actionable insight that helps teams improve the guest experience in real time
• Seamless support that operates as an extension of the hotel team, freeing on-site staff to focus on high-value, face-to-face guest interactions.

Meeting the Moment for Modern Hospitality

The guest journey is no longer a series of isolated moments; it is a connected ecosystem that begins before arrival and continues long after departure. For hotel operators, managing that complexity at scale is a growing challenge. By streamlining engagement and sentiment data into a single, actionable view, this integration provides management companies with the operational clarity needed to protect asset reputation and drive long-term performance across diverse portfolios.

“The hospitality landscape is changing rapidly,” said Seth Kines, Founder and CEO, Scarlet Connect. “This integration allows hospitality teams to stay more connected to their guests in every moment that matters, from the first digital touchpoint to the final review.”

About iResponze

iResponze is a hospitality engagement partner built by hoteliers for hoteliers. Led by a team with over 30 years of industry expertise, the company has served as the trusted voice for hotels and resorts since 2014. iResponze manages the full digital guest journey from pre-arrival social discovery to post-stay review response. By pairing human-led engagement with advanced analytics, iResponze transforms guest feedback into actionable insights and meaningful connections that drive satisfaction, loyalty, and asset performance.

About Scarlet Connect

Scarlet Connect is a leading Guest Experience Platform that partners with hotels across all brands to automate operations and enhance the sales process, with a primary focus on elevating the guest journey.